The origin of staytough.fightHARD.is Bucknell University. Originally created as a surprise benefit by Timothy M. O’Neill Jr. and four fellow classmates; Nick Mauritz, Becky Fisher, Ellen Kurkowski and Jon Hemmert. The benefit was a surprise for Timothy O’Neill Sr. who was diagnosed with ALS. Upon the successful completion of the benefit, it was decided to expand staytough.fightHARD. into a non-profit organization for education, raising funds and assistance.